Bogdan Ilić, born in Vranje, Serbia in 1996 and better known as Baka Prase, translating roughly as Grandma Pig, is one of the most recognised internet personalities in the Balkan region. The name comes from the Peppa Pig cartoon, which tells you something about the self-aware humour that has always been part of the brand. He graduated from Musical High School in Belgrade before building a YouTube career that reached 2.5 million subscribers across multiple channels, alongside a music career with tracks that charted across the region.
A former competitive League of Legends player and founder of the Serbian brand ŠAIM SE, Ilić has operated across gaming, music, acting and content creation throughout his career. His Kick channel runs casino content alongside broader entertainment, with partnerships on Vavada and Gamdom and peak concurrent viewership of over 600,000, one of the highest numbers ever recorded on the platform. A talent show with a 50,000 euro prize keeps the community engaged beyond the casino sessions.
