Ibai’s La Velada Moves to Netflix in Exclusive Three-Year Deal

The next La Velada watch party comes with a new question: does everyone have Netflix? Ibai Llanos’ creator boxing event will stream exclusively on the platform in 2027, 2028 and 2029, under an agreement announced on October 19. The show that became a fixture on Twitch is moving its main broadcast into subscription territory.

Netflix is getting an event with an audience already attached. According to the company, La Velada averaged more than six million viewers in 2026, when its broadcasts expanded beyond Twitch to YouTube and TikTok. Its mix of creator boxing and live music has also filled venues including the Santiago Bernabéu and La Cartuja.

Ibai Keeps Ownership of La Velada

Ibai remains the sole owner of the event. In his explanation of the agreement he said Netflix had acquired the broadcast rights and would also invest in production, promotion, fights and musical performances. He says he retains creative control.

For a creator, that is a strong position: secure a major broadcaster’s backing while keeping control of the event people are paying to see. Netflix’s announcement does not disclose the value of the agreement.

Twitch and YouTube Keep the Build-Up

The move covers the main show. According to Ibai’s explanation, participant announcements, boxer interviews and the weigh-in will continue on his Twitch and YouTube channels.

Viewers can follow the fighters and get invested in the rivalries on Ibai’s usual channels before switching to Netflix for fight night. The free broadcasts will keep building interest in a main event available through a paid subscription.

Ibai Answers the Resurfaced Clip

An older clip has complicated the announcement. MeriStation reported on October 22 that Ibai had previously rejected taking La Velada to Netflix, arguing that free access kept the event close to its community.

“I would never sell it to Netflix,” he said in the clip, translated from Spanish.

He has also answered the criticism. When accused of choosing money, his reply, also translated from Spanish, was: “It wasn’t half a cent, let’s be serious.”

Ibai also joked that his earlier comments were a negotiating tactic. As reported by 20minutos, he suggested the criticism was a way to make Netflix raise its opening offer, describing it as a master plan. The remark was presented as humour, giving him a punchline to answer the resurfaced clip.

The joke does leave one practical issue untouched. Keeping ownership protects Ibai’s control over La Velada. It does little for a viewer who wants to watch the fights without a streaming subscription.

What Changes for Viewers?

Under Netflix’s current live-event policy, events are included in all plans without an extra pay-per-view fee. Existing subscribers already have access through their plan. Everyone else will need to sign up. For viewers planning to watch on a TV, our guide to streaming devices explains what to check for app support and big-screen viewing.

A subscription does not necessarily remove advertising, either. Netflix says live events can contain commercial breaks across all plans, including those that offer films and series without ads. Those are the platform’s current general rules, with La Velada’s first Netflix edition still ahead.

The deal gives Ibai three editions to show what Netflix’s backing can add. The challenge is making the improvement matter to the people who previously needed nothing more than a link.