Drake Returns to Kick August 8 With $1 Million in Viewer Giveaways

Drake is returning to Kick casino streams this Saturday, August 8 at 8:00 PM ET, partnering with Stake to distribute $1 million in prizes to viewers. One person will walk away with the broadcast's largest individual prize, $50,000, selected live on air, as part of Stake's ongoing anniversary celebrations.

The event continues a long-running partnership between the rapper and the platform. Drake's Kick channel holds over 370,000 followers and an all-time peak of more than 202,000 concurrent viewers.

His last major appearance, a three-day Christmas 2025 run, averaged between 24,500 and 31,900 viewers per stream, highlighted by Drake surprising fellow creator BenDaDonnn with an $800,000 Rolls-Royce Spectre Mansory live on air. Giveaways have anchored his Kick presence for years, tracing back to a June 2023 subscription giveaway that drew more than 105,000 concurrent viewers.

The stream lands during a busy stretch for Drake more broadly. His album ICEMAN tied a decades-old Billboard record with 17 No. 1 titles on the Top R&B/Hip-Hop Albums chart. Rather than a traditional rollout, the album leaned on livestreaming itself: city-based stunts, video premieres, and creator reactions across Kick, Twitch, and YouTube. Reaction streams from more than 5,000 channels pushed peak release-night viewership past 767,000, driven primarily by other creators reacting to and restreaming the release rather than Drake's channel alone. He's also remained in sports betting headlines after losing a $1.5 million Stake bet on Argentina during the World Cup final, a wager that required a win inside 90 minutes and failed once the match went to extra time.

Drake's stream goes live at 8:00 PM ET on Saturday, August 8, on his official Kick channel.